Burbally, a trench coat manufacturer, began to shift their marketing efforts from targeting everyone, everywhere, to…

  1. Burbally, a trench coat manufacturer, began to shift their
    marketing efforts from targeting everyone, everywhere, to focusing
    on manufacturing high quality trench coats for the luxury customers
    of the future. Burbally believed that these luxury customers were
    being ignored by their competitors. According to this statement it
    is most likely that Burbally’s core business (trench-coat
    manufacturing) is following a _______ business level strategy.

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    cost strategy

    differentiation strategy

    integrated cost and differentiation strategy

    competitive strategy