Consumers and Marketing Syllabus

22Feb 2022 by
read chapter 13-14 of the book in the syllabus
Unit 5 is a comprehensive APA Analysis Paper utilizing all the knowledge you have gained in OL4300 including chapters over which you have not been previously evaluated. Incorporate the following topics into an essay in the order depicted below meeting the word count requirements for the final essay and demonstrating an understanding of both the READ and ATTEND sections. Use the APA Essay Template for formatting. Please refer to the grading rubric for the Unit 5 essay for guidance. Your completed essay will be submitted by uploading it to the Week 5 Dropbox.
Read the case “Twist, Lick, and Dunk! Does it Make Oreos Taste Better?” in Chapter 14.
Discuss and describe age cohorts as they relate to marketing. What do you presume to be the interaction between each cohort with Oreos? Provide an Oreo cookie analysis for each cohort.Discuss rituals and ritual artifacts. Describe another food category or brand not already described in the book that has a ritual associated with it. Do you agree with the study referenced in the case that this ritual increases enjoyment of the product? Why or why not?Discuss the brand personality and brand storytelling Nabisco has established for the Oreo brand.Solomon, M. (2020). Consumer behavior: Buying, having, and being (13th ed.). Pearson.

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