W2 content Discussion

 Using your HBR course pack, review the following articles in the course pack: 

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  • The Female Economy
  • Customer Value Propositions in Business Markets
  • Getting Brand Communities Right

Cite each source individually – do NOT cite as a coursepack!Following your review, share a 750-words minimum review of the strategic marketing concepts discussed.  Make sure to cite your sources individually – using their original published dates.    This posting should be completed using APA formatting (in-text citations and references) attach in a formal word document.   Not accepted if there is no word document attached

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This initial post should be completed by Sunday at Noon EST.  After you submit the initial posting, return to the forum and review the findings of your classmates.  Post a meaningful comment or question (150 words minimum) to the postings of one (1) classmate.  Peer postings should be completed by Sunday at 11:59 p.m. EST.Follow all Written Assignment Expectations.Use subject headers for organization – Introduction, Conclusion and obviously specific headers to support content provided – minus 5 points if not provided.80 Reply.  Post a meaningful comment or question (150 words minimum) to the postings of one (1) classmate.  Peer postings should be completed by Sunday at 11:59 p.m. EST.10 APA format (1” margins, Times New Roman 12 font, double-spaced, and more).  Include cover page and reference page in APA.